The ICMA Annual Conference is a revenue generating resource and the premier gathering for local government management professionals that offers insights from motivational speakers, professional development and networking. I led the design of the browsing experience, defined the strategy to optimize the content and managed the integration workflow between third-party platforms.
The ICMA Local Government Reimagined Conferences is a revenue generating resource that offers professional development and networking for local government professionals. I led the design of the browsing experience, defined the strategy to optimize the content and managed the integration workflow between third-party platforms.
The ICMA Learning Lab is a revenue generating resource that offers courses focused on topics in local government. I led the design of the shopping experience, defined the strategy to optimize the learning experience and managed the integration workflow between the platforms.
The ICMA Member Center is a program that provides additional services to members and generates revenue for the organization. The goal was to restructure the pricing, communicate the differences between categories and define the included benefits of a membership. I audited the existing experience, identified solutions for improvement, designed conceptual wireframes and developed the webpages.
The ICMA Job Center is a custom web application that displays jobs available in local governments for job seekers, and allows employers to purchase and promote job posts. I designed conceptual wireframes and interactive prototypes to define user flows for both the job seeking and employer experiences. As a result of my redesign, the organization saw a 22% increase of revenue in the following fiscal years.
The ICMA website is the primary communication tool for the organization and a resource for local government practitioners. I managed internal ICMA business teams and external partners to define web strategy, develop the information architecture, create scalable design systems and guide web development.