Goals
- Restructure the pricing of membership at all levels
- Define the benefits included with an ICMA membership
- Communicate the differences between membership levels
Full Redesign of the ICMA Member Center
October 2022
The ICMA Member Center is a revenue generating resource that sells benefits and services to ICMA members in the profession of local government.
Stats
Stats over the first 12 months since launching in October 2022.
34%
Increase in pageviews
3.11%
Increase in total members
Project Contributions
I contributed to the project in the following ways:
Designed wireframes and widgets to improve the visual design and usability of the landing pages.
Built the homepage and content pages to cross-promote the content between the webpages.
Audited the existing webpages to identify relevant content and develop solutions for improvement.
View the Member Benefits page »